WHY MERINO?
RWS Certified NZ Merino Wool
RWS Certified NZ Merino Wool
The Responsible Wool Standard ensures that merino fibres are sourced from certified responsible New Zealand farms. At Merino Kids, we believe that the quality of our products begins at the source.
That’s why we use 100% RWS Certified New Zealand Merino Wool — a mark of trust, transparency, and care.
The Responsible Wool Standard (RWS) is a globally recognised certification that ensures wool is sourced from farms that prioritise animal welfare, progressive land management, and supply chain integrity (Source: Textile Exchange, 2021).
For families seeking the best for their children, RWS certification offers peace of mind. It means the superfine merino wool in your baby’s clothing and sleeping bag has been responsibly grown, carefully handled, and ethically processed — from farm to final product.
What Is the Responsible Wool Standard?
The Responsible Wool Standard is an independent, voluntary certification developed by Textile Exchange, a global non-profit dedicated to sustainable fibre systems.
The RWS sets strict criteria for how sheep are treated and how the land they graze on is managed.
To be RWS certified, farms must:
- Uphold the Five Freedoms of Animal Welfare, including freedom from hunger, discomfort, pain, fear, and the freedom to express natural behaviours
- Use progressive land management practices that protect soil health, biodiversity, and native ecosystems
- Undergo independent third-party audits to verify compliance at every stage of the supply chain
This certification ensures that every step — from shearing to shipping — meets the highest standards of responsibility and care.
Why RWS Certification Matters for Families
When you choose Merino Kids, you’re choosing more than just softness and comfort.
You’re choosing a product that reflects your values — one that supports ethical farming, responsible sourcing, and long-term environmental stewardship.
Key Benefits of RWS-Certified Merino Wool:
- Animal Welfare First: Sheep are treated with care and respect, with no mulesing or harmful practices allowed.
- Traceable from Farm to Fabric: Every batch of wool is tracked through a secure chain of custody, so you know exactly where it came from
- Trusted Quality: RWS certification ensures consistent, high-quality fibre that’s safe and gentle for your baby’s skin
- Support for Responsible Farming: By choosing RWS-certified products, you’re supporting New Zealand farmers who are leading the way in ethical wool production.
Why Merino Kids Chooses RWS NZ Merino Wool
Our superfine Merino wool — just 18.5 microns — is not only incredibly soft and breathable, but also RWS certified.
This means it meets the highest global standards for animal welfare and land care, while offering the comfort and performance that babies need.
We work exclusively with New Zealand farms that are committed to these principles, ensuring that every Merino Kids garment is made with integrity from the ground up.
A Better Choice for Your Baby — and the Planet
As parents, we want to make choices that feel good — for our children, and for the world they’ll grow up in.
RWS certification gives you the confidence that your baby’s clothing and sleepwear are made with care, responsibility, and transparency.
When you choose Merino Kids, you’re not just choosing premium quality — you’re choosing a product that supports ethical farming, animal wellbeing, and a more responsible future.
