Promotion excludes gift cards, Snuggle Bunnies, Merino Kids, Adalyn Collection, Bonjour Cherie Vol 2 Collections. Codes are limited to one use per customer. Codes will only be published via Push notification (within the Jamie Kay App) and by email. You must be currently subscribed to Jamie Kay newsletters to receive the email successfully. Cannot be used in conjunction with another promo code, including loyalty reward codes. Limit one use per code per customer. 25% off code valid until 9:59am on Thursday 23.10.25 (NZT). For 100%, 75% off and 50% off codes, the maximum cart value allowed prior to discount is NZD$400. Codes may be applied on top of existing sale/clearance items. Please ensure that the code applies before completing checkout, as they cannot be applied retrospectively. Discount only applies to products and not shipping fees. Jamie Kay Group staff and their immediate families are ineligible for this promotion. See website for full terms and conditions.