We like to make our Birthdays into a true celebration of all things Jamie Kay.

So as well as our popular Sale, our new Collection and our Golden Tickets, we've also got a few surprises up our sleeve!

We suggest that you pay us a visit at 11am (NZT) each day until the Birthday Sale finishes x x 

Surprise! Todays offer is exclusive to our Facebook VIP Group.

We unleashed 11 x Snuggle Bunnies for $1 each - congratulations to the speedy shoppers who got to them first!

We are also listening to your feedback - you've asked for $11 Snuggle Bunnies, and you got them until midnight on Wed 22nd.

Bonus! Today, if you purchased any Merino Kids sleeping bag from the Jamie Kay NZ site, you received a FREE Frankie The Hugging Bunny valued at $59.95!

VIP Group Exclusive! Head to our Facebook VIP Page now to enter our exclusive Create Your Own Outfit competition!

Win a NZD$1,000 Jamie Kay voucher, and NZD$50 for each friend you successfully refer before the Sale ends!

View the full details here!

Today we have hidden an image on one of the products around the site. On this image is a discount code to give you $11 off any order over $20 - but only for the first 111 uses!

Terms & Conditions - Discount code valid for first 111 uses only. Order value must exceed NZD$20 excluding shipping. Cannot be used in conjunction with any other promotion. Please ensure that the promotion has correctly applied before completing your checkout - discount cannot be applied retrospectively. Cannot be used in conjunction with loyalty point rewards.

Today, 11 lucky customers will win their order back! PLUS - one lucky customer is going to win a deluxe birthday cake valued at $111, delivered to their door! Simply place an order before midnight tonight to be in the draw.